Property Developers Push For Video Content
John Joe • January 4, 2020
Creating Buyer Engagement In 15 seconds
We are well known in the property sector for the delivery of property marketing with professional video content, which increases the level of buyer engagement online.
Not surprisingly many of or developer clients wanted video content for the new year, designed for use on Facebook by way of sponsored advertising. With Facebook advertising the key to success is getting the key messages out in under 15 seconds, which is a challenge.
From short video PR following an open day event, through to a comprehensive video tour with a presenter the outcome for the developer is outstanding marketing and PR. The video below was created for T A Fisher and showcased their new homes in Hampshire UK. The photography and video capture plus the video edition were all by John Joe.
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Ten 30 second videos created for the client
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For the purpose of web site use, we find the most popular request is for the clean look of the white background with the staff member looking relaxed. We normally shoot at the clients premises bringing along all of our lighting gear / white background etc., which means work productivity can be maintained because staff haven't got to take time out to travel to a studio. We usually work to 30 minutes per team member and that usually gives the subject person enough time to relax and look their best.